The Rise of Run Clubs!

A few years ago, running was often seen as a solo sport. Fast forward to today, and run clubs are everywhere. From early morning waterfront jogs to post work social runs, thousands of Kiwis are discovering that running is about much more than fitness.

To find out what's driving the trend, we caught up with Auckland runner Jessie, who has become a regular at several local run clubs. What started as a way for Jessie to stay active quickly became a way to meet like minded people, create healthy routines, and build friendships outside of work.

Do you think run clubs are just a fad?

Absolutely not.

I think what we’re seeing is a growing appetite for genuine community and connection. Run clubs might be having a moment right now, but the need to move, connect, and belong has always been there.

Will some of the trends around run clubs come and go? Probably. The way they’re marketed, the freebies, the formats, and even some of the business models will evolve over time. But the idea of getting together with other people, moving your body, and feeling part of something bigger than yourself isn’t going anywhere.

What I love most about run clubs is that they’re often one of the most accessible forms of community out there. You don’t need to be fast, experienced, or pay for an expensive membership. You just show up.

The run clubs that will stand the test of time are the ones that put community first. The best communities I’ve been part of have always been community first, running second.

What was your first run club experience like?

It’s actually quite funny because I used to be one of those people who said, “I run alone. I don’t need a run club.”

I run for my mental health, I have plenty of intrinsic motivation, and I genuinely loved getting out there by myself. Then a friend convinced me to come along to a run club called Neighbourhood, one of Auckland’s OG run clubs, and everything changed.

I still remember how it felt. It sounds dramatic, but it was almost euphoric. I instantly felt like I’d found my people. Everyone was so welcoming, introducing me to others, and hanging around afterwards to chat long after the run had finished.

Some of the people I met at that very first run club are still some of my closest friends today.

Looking back, that one decision had a huge ripple effect on my life. It led to lifelong friendships, opportunities in the running community, becoming a lululemon Ambassador, and eventually creating my own community through Kudos Collective.

It was scary walking into something unknown, but it ended up being one of the best things I’ve ever done.

What does your food and drink prep look like before and after a run?

I’m a morning runner, so I like to keep things simple and consistent.

Before a run, I’ll usually have overnight protein oats. It’s quick, easy, and gives me a mix of carbs and protein before heading out the door. I try to eat at least 30 minutes before running, especially for longer sessions.

After a run, recovery is the priority. I want to get some protein and carbs in as soon as possible, particularly on weekdays when I’m heading straight to work.

That’s where Shnack comes in. The chocolate flavour is one of my favourites because it’s an easy grab-and-go option that gives me what I need while I’m jumping on a train or heading into meetings.

Later in the morning I’ll have a proper second breakfast, usually something like eggs, veggies, and toast. I’m a big believer that runners need to fuel properly, not earn their food.

Are run clubs only for experienced runners?

Not at all.

I think social media can sometimes make it look like every run club is full of marathon runners chasing huge goals, but that’s only one small part of the picture.

The reality is that every single person at a run club had a first day once. Even now, if I’m trying a new run club for the first time, I still get a few nerves walking up.

Most run clubs are incredibly welcoming and their leaders are actively looking out for new people. They know walking into a group of strangers can feel intimidating, so they work hard to make people feel included.

My advice is to have a look through a club’s social media pages beforehand. Get a feel for the vibe. Bring a friend if it helps. Or, if you’re feeling brave, just turn up solo.

The first time is always the hardest. After that, you’ll realise most people are there for the same reason: connection.

What makes Auckland such a great city for run clubs?

Auckland has something for everyone.

Whether you want a social jog followed by a coffee, a brewery run with mates, a track session, a trail adventure, or marathon training, there’s probably a run club doing exactly that somewhere in the city.

What I love most is the diversity of the communities. Different clubs attract different people, and that’s a good thing. It means you can find your niche, meet people outside your usual circles, and discover new parts of the city (and yourself) along the way.

Even when Auckland is throwing sideways rain at us, you’ll still find runners out there. There’s something special about doing hard things together.

What’s the biggest misconception people have about run clubs?

The biggest misconception is that you need to get fitter or faster before you join one.

It’s the same logic as saying you need to get fit before you can go to the gym. It doesn’t really make sense.

Run clubs aren’t something you earn the right to join. They’re often the thing that helps people build confidence, consistency, and fitness in the first place.

Most people aren’t showing up because they’re already great runners. They’re showing up because they’re looking for connection, accountability, routine, or simply a reason to get out the door.

You don’t need to hit a certain pace. You don’t need the latest gear. You don’t need to know anyone. You just need to show up.

The Bottom Line

The rise of run clubs isn't really about running.

It's about community. It's about building healthy habits. It's about meeting people, trying something new, and finding movement that you genuinely enjoy.

And if you're heading to your next run club, don't forget to pack a Shnack. A little protein can go a long way when it comes to keeping your recovery on track.

Follow Jessie's Journey on Instagram:  

@Kudos.collective 

@Jessie_mcgraw